A deep dive into the multicultural findings of Personal Relevance Two: Radio’s Receptive Ad Environment reveals that African-Americans and Hispanics have exceptionally high receptivity to advertisements on the Radio compared to other media. It is the fourth study from the Radio Ad Effectiveness Lab (RAEL) and the first to examine emotional connections, ad relevance, and ad acceptance of media across race and ethnicity.
Media
Johnny Pacheco celebrates 50 Years of Music.
Fania, the famed label that originated Salsa, announced the release of Johnny Pacheco A Man and His Music, a two-disc retrospective commemorating Pacheco’s celebrated career. The release coincides with the Fania All Stars reunion concert to celebrate Pacheco’s 50th Anniversary in music on Friday, October 20th at The Theater-Madison Square Garden.
Direct Mail drives traffic directly to websites.
Direct mail, even more direct response?
Increasingly, the line between direct marketing and online marketing is blurring.
Mobile messaging muscle.
Messaging is the least sexy, but most profitable, segment of the huge mobile data market.
While mobile carriers, music producers, television networks and equipment providers throw out a never-ending barrage of multimedia goodies to lure consumers into spending more add-on dollars, users seem content to just keep their heads down and tap out more messages.
IAB releases guide to e-mail deliverability.
The Interactive Advertising Bureau (IAB) in conjunction with its Email Committee released the Marketer & Agency Guide to Email Deliverability. This document reviews the definition of email deliverability, provides a perspective on how it has changed, and discusses the impact it has on marketers. This guide addresses the critical issues of how to measure, monitor and resolve deliverability issues, enabling agencies and marketers to increase the overall effectiveness of their email marketing efforts.
