The Interactive Advertising Bureau (IAB) in conjunction with its Email Committee released the Marketer & Agency Guide to Email Deliverability. This document reviews the definition of email deliverability, provides a perspective on how it has changed, and discusses the impact it has on marketers. This guide addresses the critical issues of how to measure, monitor and resolve deliverability issues, enabling agencies and marketers to increase the overall effectiveness of their email marketing efforts.
Media
NBC Universal Announces ‘NBCU 2.0’.
NBC Universal announced “NBCU 2.0,” a wide-ranging strategic initiative to assure future growth, streamline and strengthen operations, and exploit opportunities created by the rapidly evolving digital and global marketplace. The announcement was made by Bob Wright, Vice Chairman of GE and Chairman and CEO, NBC Universal.
