These population estimates are based upon Census 2000 counts updated and projected to January 1, 2007, by Claritas, Inc. Additional markets may be added and the survey frequency of some markets may be changed during the year.
Media
Radio’s Receptive Ad Environment.
The Radio Ad Effectiveness Lab has begun a new series of research projects under the umbrella theme, Radio and the Consumer’s Mind: How Radio Works. The goal is to continue learning how radio advertising affects consumers differently than other forms of marketing. This new study, Personal Relevance Two: Radio’s Receptive Ad Environment, resulted from a high-quality telephone survey conducted by Harris Interactive for RAEL.
Could You Use An Extra $500,000 In Your Media Budget?
For the first time ever, a national media company will give away $500,000 in Hispanic media. CityReach Latino is celebrating the one-year anniversary of its national network by hosting a media sweepstakes. The winner will receive $500,000 in Hispanic media for 2007 running on CityReach Latino’s network in the Top 11 U.S. Hispanic markets. CityReach Latino is a non-traditional media network targeting the Latino consumer.
RTNDF Study: Local Television remains the dominant source of News.
More Americans choose local television news as one of their top three sources for news than any other form of traditional or new media, according to The Future of News Survey conducted for the Radio and Television News Directors Foundation. A total of 65.5 percent named local television news, compared with 28.4 percent who named local newspapers and 28.3 percent who named national network television news. The Internet was one of the top three choices for 11.2 percent of those surveyed.
