NBC Universal announced “NBCU 2.0,” a wide-ranging strategic initiative to assure future growth, streamline and strengthen operations, and exploit opportunities created by the rapidly evolving digital and global marketplace. The announcement was made by Bob Wright, Vice Chairman of GE and Chairman and CEO, NBC Universal.
Media
Telenovelas score higher in English and Spanish.
Prime-time telenovelas, whether in English or in Spanish attract higher than average out-of home audiences according to a study of Arbitron Portable People Meter (PPMsm) data for the last two weeks of September. In fact, the out-of-home audience percentages that Arbitron has recorded for telenovelas approach the percentages recorded for NFL Football.
InterMedia Partners to purchase WAPA-TV in Puerto Rico.
InterMedia Partners will be purchasing WAPA-TV in Puerto Rico along with WJPX-TV (currently airs MTV Puerto Rico) and WAPA América for $130 Million from a LIN TV Corp.
Alan Sokol who previously was Operations Director at Telemundo is part of the InterMedia Partners team and bring experience and strategic know-how to the operation.
Latin & Rhythmic Radio: bridging the gap.
While much has been written about listener dissatisfaction with radio, Hispanic listeners, particularly younger Latinos, remain positive about their choices. That’s one of the key findings of “Latin And Rhythmic Radio: Bridging The Gap,” a new survey from Edison Media Research in conjunction with the industry publication Radio and Records.
