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Media
Radio holds more than 92 % of its Lead-In audience during commercial break.
Radio ratings data from Arbitron’s Portable People Meter and commercial occurrence data from Media Monitors indicate that the lowest rated minute during an average commercial break is 92 percent of the size of the audience before the spots began, according to a new study by Arbitron, Inc., Media Monitors and Coleman.
Keep the Right Radio Stations on the Buy for Beer Advertisers and Marketers.
Arbitron Inc. unveiled the Arbitron 21 plus AQH Audience Composition Report at the National Association of Broadcasters convention in Dallas, TX. This new Web-based audience information service provides advertisers, agencies and radio stations with ratings information that clearly defines whether the audience to a particular radio station meets the beer industry’s guidelines for advertising.
Fania Records releases ‘Our Christmas Thang’.
Fania Records announced the release of five Christmas recordings from the 1970s golden age of salsa that blend traditional Island rhythms with urban New York beats. Starting with Willie Colon and Hector LaVoe’s now classic, Grammy nominated and still hot selling “Asalto Navideno” to the bomba down boogie of Ismael Rivera’s “Feliz Navidad” there’s something for everyone from dancers to lovers to children to brothers. From vocalist Cheo Feliciano’s Fania All-Star studded line up to a duel between the elder Daniel Santos and a young Hector LaVoe, these recordings make the holidays hot.
