Arbitron Inc. unveiled the Arbitron 21 plus AQH Audience Composition Report at the National Association of Broadcasters convention in Dallas, TX. This new Web-based audience information service provides advertisers, agencies and radio stations with ratings information that clearly defines whether the audience to a particular radio station meets the beer industry’s guidelines for advertising.
Media
Fania Records releases ‘Our Christmas Thang’.
Fania Records announced the release of five Christmas recordings from the 1970s golden age of salsa that blend traditional Island rhythms with urban New York beats. Starting with Willie Colon and Hector LaVoe’s now classic, Grammy nominated and still hot selling “Asalto Navideno” to the bomba down boogie of Ismael Rivera’s “Feliz Navidad” there’s something for everyone from dancers to lovers to children to brothers. From vocalist Cheo Feliciano’s Fania All-Star studded line up to a duel between the elder Daniel Santos and a young Hector LaVoe, these recordings make the holidays hot.
The New ‘DigiTal DiviDe’.
How tHe New GeNeratioN of DiGital CoNsumers are traNsformiNG mass CommuNiCatioN?
As the digital world continues to evolve, consumers are increasingly relying on non-traditional platforms for entertainment, news, social interactions, shopping, and other daily activities. This has potentially huge implications for our industry in terms of how people will consume media and come into contact with brand communications. With this in mind, Universal McCann conducted an in-depth study of heavy Internet users to understand the extent to which consumers are using the Internet and its various forms of content.
