NBC News, Telemundo’s KEVA in Los Angeles, newly minted CW affiliate KNVA in Austin, Texas, and Lin Television’s WTNH/WCTX duopoly in Hartford, Connecticut, have hired Adwalker, the New York – based arm of Adwalker PLC, headquartered in Dublin, Ireland, to promote themselves to viewers on the most intimate basis possible – one on one contact.
Media
New model may be the key to helping companies profit from social practices.
Can corporate social performance actually help a company’s bottom line? Finding a connection between social and financial performance has proven elusive for both academic and corporate researchers, with disappointingly varied results. But according to a new model focused on consumer behavior from Rice University, the secret may lie in the ways companies disseminate information about social programs and how they segment markets based upon customers’ values.
Deep engagement among Hispanic magazine readers.
Hispanics have more trust in magazine information and advertising than any other media outlet including TV, according to new research by the Magazine Publishers of America (MPA).
MTV Tr3 goes live September 25, 2006.
MTV Tr3´s, the new pop culture destination for U.S. Latinos is ready to go live on September 25.
