Media

How tHe New GeNeratioN of DiGital CoNsumers are traNsformiNG mass CommuNiCatioN?

As the digital world continues to evolve, consumers are increasingly relying on non-traditional platforms for entertainment, news, social interactions, shopping, and other daily activities. This has potentially huge implications for our industry in terms of how people will consume media and come into contact with brand communications. With this in mind, Universal McCann conducted an in-depth study of heavy Internet users to understand the extent to which consumers are using the Internet and its various forms of content.

NBC News, Telemundo’s KEVA in Los Angeles, newly minted CW affiliate KNVA in Austin, Texas, and Lin Television’s WTNH/WCTX duopoly in Hartford, Connecticut, have hired Adwalker, the New York – based arm of Adwalker PLC, headquartered in Dublin, Ireland, to promote themselves to viewers on the most intimate basis possible – one on one contact.

Can corporate social performance actually help a company’s bottom line? Finding a connection between social and financial performance has proven elusive for both academic and corporate researchers, with disappointingly varied results. But according to a new model focused on consumer behavior from Rice University, the secret may lie in the ways companies disseminate information about social programs and how they segment markets based upon customers’ values.

Hispanics have more trust in magazine information and advertising than any other media outlet including TV, according to new research by the Magazine Publishers of America (MPA).

MTV Tr3´s, the new pop culture destination for U.S. Latinos is ready to go live on September 25.