Univision Communications Inc. announced that an estimated 50 million viewers tuned in to the 2006 FIFA World Cup tournament on its three television networks – Univision, TeleFutura and Galavision – including 29 million Hispanics and 21 million non-Hispanics.
Media
Telemundo posts best 2Q in its history.
Telemundo announced it posted its strongest June performance ever in Monday through Friday prime (M-F, 7-11PM) among Adults 18-49 (A18-49), averaging a 3.8 rating/771,000, a 52% gain over June ’05 (2.5 rating), and a 27 share of the audience watching the three major Spanish-language broadcast networks.
Generation Next … En Español Please …
How important is Español? Ask MTV.
The premier youth-oriented network, which practically defined television targeted at 12 to 34 year-olds, plans to launch the bilingual MTV Tr3s network this fall. That’s right, bilingual. Pronounced tres, meaning three in Spanish, the reformatted and redesigned version of its Spanish-language MTV en Español will air English and Spanish music videos, lifestyle series, and documentaries. By Jose Cancela
The New York International Latino Film Festival returns.
The 7th Annual New York International Latino Film Festival (NYILFF) announced its exciting line-up of films and events representing the best in new U.S. Latino and Latin American filmmaking. This year’s festival features some of the hottest Latin talent in the industry, including Roselyn Sanchez, Diego Luna, and Edward James Olmos. The festival runs from July 25-30 at several theaters in New York, including Regal Union Square Stadium 14 (Broadway, at 13th Street), The Florence Gould Hall (55 East 59th Street), The Lighthouse International, Ames Auditorium (111 East 59th Street), and the Imaginasian Theater (239 East 59th Street).
Mercury inspires next generation Latino filmakers.
It’s “lights, camera, action” time for up-and-coming Latino filmmakers who can now enter the Mercury Latino Lens Short Film Challenge for a chance to produce and showcase their original short films to consumers nationwide and compete for exclusive grand prizes. Mercury has teamed with the National Association of Latino Independent Producers (NALIP) to find the top emerging and student filmmakers in the U.S. who will receive a $10,000 production budget to produce their screenplay that follows the Mercury’s theme of “Mucho Por Descubrir” (Much to Discover) and touches on the Latino experience in the U.S.
