The Marx Promotion Intelligence FSI Trend reports that during the first six months of 2006, Free Standing Insert (FSI) average face value increased 8.6 percent to $1.18 vs. the same period in 2005. It is the largest average face value for a half year period on record.
Media
A new Latin Beat.
After years of lagging behind other regions in terms of Internet usage, Latin Americans are now coming online in huge numbers. In particular, the major markets of Brazil and Mexico are re-energizing the sector and giving it a distinctive Latin beat.
Blogging is bringing new voices to the online world.
The ease and appeal of blogging is inspiring a new group of writers and creators to share their voices with the world.
A new, national phone survey of bloggers finds that most are focused on describing their personal experiences to a relatively small audience of readers and that only a small proportion focus their coverage on politics, media, government, or technology.
What do listeners listen to when they listen to radio online?
There seems to be a difference between the radio dial and an Internet click.
According to new figures just released by hear 2.0, terrestrial radio may be missing a beat when it come to the Internet.
Most radio stations increase their NTR plans.
The Radio Advertising Bureau (RAB) has released the results from its 2005 Non-Traditional Revenue (NTR) Survey with 51 percent of participating Radio stations indicating that NTR has been a part of their strategy for over five years. The finding demonstrates a sustained effort in the Radio industry to grow revenue from non-traditional sources and activities. Moreover, 90 percent of the surveyed stations reported that their NTR efforts would increase in 2006.
