How important is Español? Ask MTV.
The premier youth-oriented network, which practically defined television targeted at 12 to 34 year-olds, plans to launch the bilingual MTV Tr3s network this fall. That’s right, bilingual. Pronounced tres, meaning three in Spanish, the reformatted and redesigned version of its Spanish-language MTV en Español will air English and Spanish music videos, lifestyle series, and documentaries. By Jose Cancela

























