A Burst Media survey of more than 1,800 web users 13-17 years has revealed that almost 69 percent said that if they had no Internet access outside of school it would “ruin” or make their day “not as good.”
Media
Grupo Latino de Radio reinforces its team.
GLR Networks announced Juan Pablo Alvarez is the new President & CEO for GLR in the US and Mexico. Mr. Alvarez has worked for Grupo Prisa (the media group owner of GLR) since 1990.
Hispanic Radio Today 2006.
Hispanic Radio Today combines Scarborough consumer data with Arbitron audience data to paint a fascinating picture of the U.S. Hispanic radio audience. Available in both English and Spanish versions, the study looks at Hispanic listening nationally as well as by the most popular formats and illustrates radio’s rock-solid ability to reach this fast-growing consumer market.
Corporate America’s ability to maximize effectiveness of Digital Media in question.
The AAF Survey of Industry Leaders on Digital Media Trends, released by the American Advertising Federation (AAF), reveals that while there is strong belief among industry leaders in the effectiveness of digital marketing, there is lesser confidence in Fortune 500 companies’ ability to capitalize on online advertising.
