A Burst Media survey of more than 1,800 web users 13-17 years has revealed that almost 69 percent said that if they had no Internet access outside of school it would “ruin” or make their day “not as good.”
Media
Grupo Latino de Radio reinforces its team.
GLR Networks announced Juan Pablo Alvarez is the new President & CEO for GLR in the US and Mexico. Mr. Alvarez has worked for Grupo Prisa (the media group owner of GLR) since 1990.
Hispanic Radio Today 2006.
Hispanic Radio Today combines Scarborough consumer data with Arbitron audience data to paint a fascinating picture of the U.S. Hispanic radio audience. Available in both English and Spanish versions, the study looks at Hispanic listening nationally as well as by the most popular formats and illustrates radio’s rock-solid ability to reach this fast-growing consumer market.
Corporate America’s ability to maximize effectiveness of Digital Media in question.
The AAF Survey of Industry Leaders on Digital Media Trends, released by the American Advertising Federation (AAF), reveals that while there is strong belief among industry leaders in the effectiveness of digital marketing, there is lesser confidence in Fortune 500 companies’ ability to capitalize on online advertising.
Nielsen Monitor-Plus reports on World Cup Soccer.
Soccer fans across the world enjoyed the “kick-off” of the 2006 FIFA World Cup, on Friday, June 9, 2006, where Germany, the host country, took on Costa Rica. The World Cup is scheduled to air on ABC, Univision, ESPN, ESPN2, and Telefutura over the next month, as teams fight to make it out of the first round and ultimately to the championship game on July 9. As World Cup fever continues to rise, Nielsen Monitor- Plus takes a closer look at the top product categories, top advertisers and average costs for a 30-second commercial in past World Cup games along with top brands for the two opening day games of the 2006 FIFA World Cup.
