The Arbitron eBook, an electronic replacement for the printed Arbitron Radio Market Report, will be available to all markets for the Spring 2006 survey. Winter 2006 will be the last printed Radio Market Report delivered to customers.
Media
Mega TV Broadcasts Exclusive ‘Viva Romance’ Concert.
Mega TV prepares for the long-awaited exclusive television broadcast of the “Viva Romance” concert, which will air this Thursday, June 8th at 9 p.m. “Viva Romance” is part of the Mega Especiales series, broadcasted only on Mega TV, the television destination for the best of the best in music and entertainment. “Viva Romance” was produced by sister station “Romance 106.7,” the leader of romantic music in Miami.
DMA ‘Reaching The US Hispanic Market’ Report.
The Direct Marketing Association (DMA) announced the release of its market research on US Hispanic consumers’ attitudes and purchasing habits via direct marketing channels. Reaching The US Hispanic Market: Consumer Attitudes and Buying Behavior Report, produced in conjunction with The DMA Directo: Council for Hispanic Marketing, demonstrates the many positive aspects about Hispanic consumers’ experiences with buying direct.
Hearst Corporation launches Cancha Magazine.
The San Antonio Express-News and Grupo Reforma have formed an international partnership to launch Cancha, a Spanish-language newspaper written in Mexico that will be available in locations around the city.
