The Direct Marketing Association (DMA) announced the release of its market research on US Hispanic consumers’ attitudes and purchasing habits via direct marketing channels. Reaching The US Hispanic Market: Consumer Attitudes and Buying Behavior Report, produced in conjunction with The DMA Directo: Council for Hispanic Marketing, demonstrates the many positive aspects about Hispanic consumers’ experiences with buying direct.
Media
Hearst Corporation launches Cancha Magazine.
The San Antonio Express-News and Grupo Reforma have formed an international partnership to launch Cancha, a Spanish-language newspaper written in Mexico that will be available in locations around the city.
