HispanicAd.com sat down with Luis Silberwasser – Senior Vice President and General Manager of Discovery Networks U.S. Hispanic Group and brings you some insights into the channel.
Media
U.S. Postal Service proposes new pricing.
The U.S. Postal Service has unveiled proposed new pricing incentives that would effectively reshape the future of mail and provide benefits to both business customers and the Postal Service. The current pricing structure for postal products relies primarily on a weight based system.
Top 20 Latin-Urban Countdown hosted by Frankie Needles’ takes over the Waves.
Radio network Latino Broadcasting Company (LBC) recently announced the launch of its new syndicated show, “Top 20 Latin-Urban Countdown- Hosted by Frankie Needles”, which currently airs on Latin-Urban station Latino 96.3, a Spanish Broadcasting System (SBS) station. The affiliate agreement with SBS will soon bring the show to other top Hispanic markets like New York and Miami
MTV LatAM ‘Tu Rock Es Votar’.
MTV Latin America, Tu Rock Es Votar and the Todos Participando Foundation (LosCandidatos.com) announced the creation of the consortium “We are 30 Million”, aimed at emphasizing the importance of youth vote in Mexico’s next presidential elections, and in turn encouraging Mexican youth to get informed and vote. The participation of youth at this year’s Presidential elections will be crucial, since IFE statistical reports show that more that 30 million youth between the ages of 18-34 will have the opportunity to vote, which accounts for 45% of the electoral.
