Media

In a series of humorous — and at times, eye-wincing — print advertisements, the Radio Advertising Bureau (RAB) unveils its new campaign this week that promotes the medium as a highly effective and essential tool for today’s advertisers and their agencies.

The proliferation of digital broadcast platforms such as Internet radio, satellite radio, HD and podcasting is a testament to the popularity of radio programming. The Infinite Dial: Radio’s Digital Platforms, a new study by Arbitron Inc. and Edison Media Research, explores this expansion of the radio market and its implications for advertisers and media planners. Download study.

If you wish, you can listen to the articles eMarketer has published today on your iPod. But will you?

By several measures, the US appears to be less “connected” than many other countries.