Media

In 2005, the Radio Industry largely participated in a commercial inventory reduction effort, labeled “Less Is More” (LIM) by Clear Channel Communications. Media Monitors, the leading firm that identifies ads in major US markets on radio and in newspapers, retained Wall Street analyst James Boyle to explore its database from the Industry’s major markets to ascertain LIM’s impact and other Industry trends in 2005.

Rural Americans are less likely to log on to the internet at home with high-speed internet connections than people living in other parts of the country. By the end of 2005, 24% of adult rural Americans went online at home with high-speed internet connections compared with 39% of adults in urban and suburban areas.