Begin with the end in mind. This is always good advice, and particularly applicable when you’re starting an e-mail program from scratch. What would your ideal program deliver? A growing list of opt-ins who welcome your e-mail in their in-box, recommend you to friends and come to your site to learn/browse/register/download and, ultimately, buy.
Media
SBS Spanish Radio Top Biller in Major Market.
Spanish Broadcasting System, Inc. (“SBS”) announced that Spanish-language radio station WXDJ-FM has been ranked as the highest biller in a major U.S. market, setting a precedent for the Hispanic media industry.
