Since the Univision Network joined the NTI in December 2005 – a historic step that made it possible for Univision to be measured alongside its primary competitors, the major English-language broadcast networks – data illustrates that Univision averages approximately 3.5 million viewers in primetime every night, a larger average audience than that of the WB and UPN networks.
Media
Change The Sample re-ignites @ NATPE.
The AIM Tell-A-Vision Group (AIM TV) announced that it has chosen the NATPE conference to continue its “Change The Sample” initiative to convince Nielsen Media Research, Inc. to change its language preference method of monitoring U.S. Hispanic TV viewing to a more accurate measurement based on nativity (U.S. Born / Foreign-Born).
