Viacom Outdoor announced it has renewed its contract with the New York City Metropolitan Transportation Authority to handle all display advertising on rail cars, in stations and on station platforms in New York City Subways and Staten Island Railway.
Media
The Pwss Principle–People Watch Shows, Stupid!
Cable and Congress are at it again. During a hearing that was supposed to be about indecency, Federal Communications Commission Chairman Kevin Martin brought up a study which “concludes that purchasing cable programming in a more a la carte manner in fact could be economically feasible and in consumers’ best interest.”
ImpreMedia Acquires El Mensajero In San Francisco.
ImpreMedia, LLC announced the acquisition of El Mensajero, the San Francisco Bay Area’s #1 Spanish language newspaper. The acquisition was made with proceeds of an $82.5 million credit facility with Goldman Sachs Specialty Lending Group, L.P.
Clear Channel Radio Announces Rating-System RFP Finalists.
Clear Channel Radio announced seven finalists for its Request for Proposals to create a state-of-the-art radio ratings system. The company also announced the initial members of an evaluation team, comprising a cross-section of members of the radio industry and advertising community, including media buyers and advertisers.
