Media

Telemundo celebrates the 20th anniversary of Channel 52 in Los Angeles, and thanks television viewers who have supported the station and network throughout these years with a four-day series of star-studded events.

Young U.S. Hispanics lead the tech vanguard, according to a new report issued by the Tomas Rivera Policy Institute (TRPI) at the University of Southern California. The report, Trends and Impact of Broadband in the Latino Community, illustrates how broadband has become the new telecommunications standard.

In 1999, Arbitron and Edison Media Research conducted a research study to probe listeners’ perceptions toward radio advertising. At that time, most radio stations were increasing inventory to deal with the rising demand for ad inventory sparked mainly by the dotcom boom.

The Spanish Broadcasting System Los Angeles KXOL-FM station, which switched to a Hurban format recently has changed its format listing in the Arbitron Summer book from a Spanish format to the English listing of Rhythmic Contemporary.

Dr. James Collins, Senior Vice President of Information Systems and Custom Analytics, Scarborough Research and Dr. Kathleen Mahoney, Research Director for Strategic Planning, The New York Times, presented their analysis of free daily newspaper readership at the 2005 Worldwide Readership Research Symposium in Prague.

Traditional newspaper audience measurement (in the United States) asks respondents to report whether they “read or looked into” a specific list of printed newspapers. The emergence and popularity of newspaper websites holds the
potential to cloud the answer to this question for some respondents.

The consumption of paid newspapers in the United States and most other mature print news markets has been in slow but general decline throughout the last four decades. Much of this decline has been precipitated by a variety of (usually)
free electronic news and information sources – most notably radio, television and now the internet.