Media

Airing for the first time entirely in Spanish, the Univision Network’s telecast of the 6th Annual Latin GRAMMYÒ Awards last Thursday night was the most-watched broadcast in the history of the event among Adults 18-34, also making Univision the country’s #3 network, regardless of language. Airing on the first night of television’s all-important November Sweeps, Univision’s telecast of the awards show attracted 1.8 million more viewers than last year’s English-language broadcast.

Telemundo celebrates the 20th anniversary of Channel 52 in Los Angeles, and thanks television viewers who have supported the station and network throughout these years with a four-day series of star-studded events.

Young U.S. Hispanics lead the tech vanguard, according to a new report issued by the Tomas Rivera Policy Institute (TRPI) at the University of Southern California. The report, Trends and Impact of Broadband in the Latino Community, illustrates how broadband has become the new telecommunications standard.

In 1999, Arbitron and Edison Media Research conducted a research study to probe listeners’ perceptions toward radio advertising. At that time, most radio stations were increasing inventory to deal with the rising demand for ad inventory sparked mainly by the dotcom boom.

The Spanish Broadcasting System Los Angeles KXOL-FM station, which switched to a Hurban format recently has changed its format listing in the Arbitron Summer book from a Spanish format to the English listing of Rhythmic Contemporary.

Dr. James Collins, Senior Vice President of Information Systems and Custom Analytics, Scarborough Research and Dr. Kathleen Mahoney, Research Director for Strategic Planning, The New York Times, presented their analysis of free daily newspaper readership at the 2005 Worldwide Readership Research Symposium in Prague.