Although Latinos represent the largest growing segment of the online population, a recent study shows that the Spanish-dominant sub-group still has plenty of room for growth. Garcia Research Associates’ (GRA) Hispanic Omnibus Study in September showed that among Spanish-dominant Latino adults from 18 to 65 years of age, only 20% have access to the Internet and 14% have an e-mail address.
Media
Davidson Media Group Buys Into Philadelphia.
According to Radio & Records magazine, in the latest in a series of deals the company has recently made, Davidson Media Group enters its largest market thus far by purchasing Tropical WEMG from Mega Communications for $8.75 million.
Growth Trends Continue For Direct Marketing.
This year, companies will spend more than $161 billion dollars on direct marketing in the United States, according to an independent study commissioned by The Direct Marketing Association. Measured against total U.S. sales, these advertising expenditures are expected to generate $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the U.S. economy (which includes intermediate sales). All together, direct marketing will account for 10.3% of total U.S. GDP in 2005.
Digital Divisions: There are clear differences among connections.
Sixty-eight percent of American adults, or about 137 million people, use the internet, up from 63% one year ago. Thirty-two percent of American adults, or about 65 million people, do not go online, and it is not always by choice. Those who are currently offline have had varying levels of exposure to the online world.
