Media

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Social Marketing Report for our readers.

HABLA NOW, the latest installment of the award-winning “Habla” series from HBO Latino, debuts FRIDAY, SEPTEMBER 18 (9:00-10:00 pm ET/PT). The one-hour documentary special features testimonials from U.S. Latinos sharing their personal experiences directly to the camera for a national audience, in both English and Spanish. The special features chef and humanitarian José Andrés, Olympian Laurie Hernandez, actress Diane Guerrero, Emmy nominated journalist Mariana Atencio and many more.

Amazon Studios has acquired worldwide rights to Oscar-nominated and Emmy-winning filmmaker Matthew Heineman’s The Boy from Medellín, a deep-dive into the life of Colombian-born superstar J Balvin.

The number of persons age 2 and older in U.S. TV Households is estimated to be 307.9 million, which represents a 0.2% increase from last year. Increases in U.S. Hispanic (+1.9%), Black (+0.9%) and Asian (+2.7%) TV households were also seen, due to estimated increases in population growth.

Pursuant to the agreement, Univision will sell to Liberman WLII-DT, Caguas-San Juan, and the stations which repeat its signal across the island: WOLE TV-DT, Aguadilla in the Western Area and WSUR-DT, Ponce in the central area. Univision is not selling, and will continue to operate, sister station WSTE-DT (TeleIsla Channel 7) as well as its radio properties, including Uforia.
 

Now, Liberman has returned as a broadcast station owner. And, it involves La Isla del Encanto — Puerto Rico — and broker Kalil & Co.

Univision’s TUDN announced a multi-year agreement to bring soccer fanáticos the action and drama from the Liga de Expansion MX.

Entravision Communications Corporation announced the launch of a new local morning radio program, the Shoboy Show. Hosted by Edgar “Shoboy” Sotelo, the program will premier and air every Monday-Friday 8AM-11:59AM CT / 6AM-9:59 AM PT

Univision premieres the international hit “Dulce Ambición” (Sweet Ambition), an all-new Brazilian novela filled with passion, ambition and decadent desserts. The new series debuts on August 31 at 10 p.m. ET and will air Monday through Friday on Univision.

Telemundo announced the premiere date for the anticipated new season of hit series Falsa Identidad (False Identity), slated to premiere on Tuesday, September 22 at 10pm/9C

Social justice initiatives designed to bring long- needed advancement of positive change to the nation’s African American community have surged to the forefront in the weeks since the murder of George Floyd at the hands of Minneapolis Police Department officers.

Recently while reviewing an audio media plan with a major client we noted that while they were using a vast array of AM/FM radio programming content, they were not buying Spanish radio. The response was, “We get the audience with a general market buy.”  Was that really true? Can a general market buy with only English language stations do an effective job of reaching Hispanics and Spanish speakers? We turned to Oliver Marquis, VP Media Analytics at Nielsen, for assistance.  By Pierre Bouvard / Westwood One

In recent years, television measurement has been done through two distinct approaches. The first, adopted by more traditional television marketers, relies on gross rating points (GRPs) to evaluate and buy inventory to meet marketing goals. The second, brought on by the evolution of streaming behavior, evaluates based on the standard for digital audience measurement: impressions.

Directed and produced by Mexican filmmaker Luis Iga Garza (The Call) and written and produced by Yelyna De León (Will and Grace, A Better Life), the fun yet frightening thriller stars an exclusively multicultural cast in non-stereotypical roles.

Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Ben Paro, Category Director of Sports and Gaming at MRI-Simmons, as he explains the rise of this unique and faithful segmentation. Tune in to understand the innovative entertainment that eSports is serving up- and the opportunities it gives brands and advertisers.

“Boxeo Telemundo” makes its return to Telemundo this Friday, August 14 featuring the former World Boxing Organization (WBO) Latin Champion and Tijuana, Mexico native, Ricardo “Hindu” Espinoza against Colombian and recently undefeated fighter, Brandon “El Metrallo” Valdes for the vacant WBO Youth Super Bantamweight World Title.

The Telemundo Station Group announced that Migdalia Figueroa is the new President and General Manager of Telemundo 31 / WTMO, the Telemundo owned station serving Spanish-speaking audiences in Central Florida.

The NBCUniversal Owned Television Stations division announced that Anzio Williams has been promoted to Senior Vice President of Diversity, Equity and Inclusion for the division.

The U.S. sporting goods industry — which includes toys, sporting goods, and sporting goods and outdoors retailers — is greatly underspending toward Spanish speakers, according to Kantar 2019 figures. Network English-language ad spending was $173 million dollars, while Spanish-language spending was only $4 million dollars.  The numbers don’t improve much when looking at spot TV spending, with just $1 million toward Spanish spot TV by advertisers.

With mobile accounting for more than two-thirds of US digital ad spending, the pandemic’s economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media and will eke out growth in 2020.