In an astonishing television ratings upset, it has emerged that a Spanish-language TV program is New York’s third highest rated prime time show on commercial television regardless of language. “La Madrastra” (The Stepmother), a first-run novela on Univision’s WXTV Channel 41 was New York’s third highest rated prime time TV program out of 27 prime time programs seen between 8 pm and 11 pm on New York’s nine commercial TV stations last night, Thursday, August 4.
Media
Phase Two Of The Digital Mobile World.
In case you haven’t noticed it yet, we are entering into a digital mobile world.
I’m in New York this week, taking a little break and observing the “average New Yorker” to see how they interact with technology. Now, it’s obvious that the “average New Yorker” is not your average consumer, but they are certainly indicative of where things are headed. We all know the Internet affects our everyday lives, but I like to see how and where there are opportunities for further entrenchment by witnessing how some people, specifically the technologically advanced, are already doing so.
First Half 2005 Most Active Half Year Period For FSI Coupons.
The Marx FSI Trend Report issued reports that during the first six months of 2005, more than 136 billion coupons were delivered via Free Standing Inserts (FSIs) in Sunday newspapers, up 2.3 percent from the same period one year ago. That is the largest number of FSI coupons distributed in any half year since 1995, when Marx Promotion Intelligence began tracking the FSI industry.
44% of Hispanics Watch Spanish-language Soap Operas.
According to International Communication research (ICR), a total of 832 Hispanic American adults were interviewed to understand the viewership of Spanish-language soap operas, known as “telenovelas.”
