Media

In case you haven’t noticed it yet, we are entering into a digital mobile world.

I’m in New York this week, taking a little break and observing the “average New Yorker” to see how they interact with technology. Now, it’s obvious that the “average New Yorker” is not your average consumer, but they are certainly indicative of where things are headed. We all know the Internet affects our everyday lives, but I like to see how and where there are opportunities for further entrenchment by witnessing how some people, specifically the technologically advanced, are already doing so.

The Marx FSI Trend Report issued reports that during the first six months of 2005, more than 136 billion coupons were delivered via Free Standing Inserts (FSIs) in Sunday newspapers, up 2.3 percent from the same period one year ago. That is the largest number of FSI coupons distributed in any half year since 1995, when Marx Promotion Intelligence began tracking the FSI industry.

According to International Communication research (ICR), a total of 832 Hispanic American adults were interviewed to understand the viewership of Spanish-language soap operas, known as “telenovelas.”

VOY Pictures announced the establishment of the VOY Pictures Film Lab whose mission is to foster exceptional Latino talent across a variety of film disciplines. The first annual competition will focus on screenwriting and will provide undiscovered screenwriters with guidance and professional opportunities.

Telemundo Network announced it posted steady ratings growth during the recently concluded period of July Sweeps 2005 (6/27/05-7/31/05), compared to the last sweeps period of May 2005. Renowned for providing innovative high-quality original programming for U.S. Hispanics, Telemundo has maintained a steady pace in attracting more viewers to its screen since May 2005, ratifying once more its solid position as the #2 Spanish-language network in the U.S.