Fox Sports en Español continues to build on what promises to be its strongest and most-watched Copa Toyota Libertadores season since the network acquired the property in 2002. According to Nielsen Media Research, the June 14 Copa Toyota Libertadores quarterfinal match featuring Las Chivas de Guadalajara and Boca Juniors of Argentina not only scored the network’s its highest ratings of all time, but it’s now the highest-rated and most-watched sports program in all of Spanish-language cable this year.
Media
WCBS-AM Yankees Radio Retains R.Paniagua Inc.
WCBS-AM Radio, Broadcaster of New York Yankees Spanish baseball on WKDM 1380AM, has hit a homerun by contracting marketing and sales consultant R. Paniagua Inc. (RPI) to market and sell the in-game advertising inventory to selected product categories.
