Hispanic and African-American consumers avidly watch the late local news on TV, according to a recent analysis by Scarborough Research. Hispanic consumers are 26 percent more likely than all consumers nationally to cite late local news as a program they “typically watch.”
Media
Hispanic TV Stations Continue To Grow In Numbers & In Shares.
As the U.S. Hispanic population passes 40 million, according to a recent Census Bureau report, this demographic group continues to have a tremendous impact on how local television stations are operating and expanding both within current and new markets. According to BIA Financial Network, a leading financial and strategic advisory firm serving the media and communications industries, local television stations affiliated with Hispanic networks such as Univision, TeleFutura, Telmundo and TV Azteca has increased by 56 percent over the past five years. These Hispanic stations are experiencing significant increases in both local audience share and resulting advertising revenues, and all at levels that are outpacing the growth of entire local television market by 2 to 4 percent.
Local Contests…Winners Every Time!
Paragon Media Strategies recently surveyed 404 radio listeners (42% male / 58% female) to determine listeners’ opinions about national radio contests.
General Motors Announces ‘Latina New Filmmaker Grant’ Recipients.
Winners of the prestigious WIF/GM Latina New Filmmaker Grant, announced in February by Women In Film (WIF) and its national presenting sponsor General Motors Corporation (GM), were revealed at WIF’s 27th annual Crystal + Lucy Awards dinner gala, Friday, June 10, at the legendary Beverly Hills Hotel in California.
Cartagena – Managing Director Multicultural Communications @ Meredith Integrated Marketing.
Meredith Corporation announced Chiqui Cartagena has been named Managing Director, Multicultural Communications for Meredith Integrated Marketing, a new position.
Radio Tracking Data Launches MoreSpots.com For Spanish Radio.
Radio Tracking Data, LLC, a radio monitoring company, released a new and powerful ads monitoring service for all Spanish radio stations in the US -MoreSpots.com.
Radio’s ROI Advantage.
The Radio Ad Effectiveness Lab is pleased to present its third major new study in twelve months. This project is our largest yet, and it addresses the core issue of advertising—Return on Investment. The results confirm our prior theories: Radio’s ROI in this test was 49% higher than we observed for television.
SBS vs. Emmis In Los Angeles ????
According to Radio and Records magazine, in response to last week’s $25 million Emmis suit against Spanish Broadcasting System over SBS’s flip of KXOL/Los Angeles from Spanish Contemporary to a bilingual “Hurban” format as “Latino 96.3,” SBS has sent a letter to FCC Chairman Kevin Martin seeking FCC intervention over what SBS claims are anticompetitive practices on Emmis’ part.
E-Mail Jones.
A new study finds that for millions of Americans e-mail is an essential part of everyday life — but does that mean they are addicted? You decide.
