Media

Whenever I hear “Radio is a frequency medium” I shudder. It implies two things, neither good. Either Radio messages don’t communicate very well, so you need say it again and again just to be sure. Or Radio’s reach is so limited that any typical schedule soon runs out of new listeners.

According to Radio &Rrecords magazine, Emmis wants $25 million from Spanish Broadcasting System in L.A. – and a format change. The May 31 lawsuit shows that Emmis claims it was blindsided when SBS “suddenly and unceremoniously changed its format” from Spanish to bilingual urban hip-hop and reggaeton – a threat to Emmis’ Power 106. Emmis objects because SBS-owned KXOL-FM is leasing tower space from it.

Two young and talented Latino actresses lead the cast of the highly anticipated Warner Bros. Pictures new film, The Sisterhood of the Traveling Pants, the Honduran-American America Ferrera and the Argentinean-American Alexis Bledel. And, to top it off, the veteran actress Rachel Ticotin (Man on Fire, Total Recall), a Bronx native of Puerto Rican descent, completes the Latino presence in this film, playing America Ferrera´s mother. A top billing Latino cast for a film that breaks through common stereotypes in Hollywood films – which usually has Latinos as illegal immigrants or marginal types in society – presenting these Latinas as true members of American society, without having to renounce their roots and cultural heritage.

This week’s most-played radio commercials in America’s top markets.

Univision Radio today launched “La Kalle 105.9/92.7 FM,” a new youth-targeted Spanish-language radio station that will cater to New York Hispanics in the highly sought-after 18-34 demographic.