This week’s most-played radio commercials in America’s top markets.
Media
Univision Radio Launches ‘La Kalle 105.9/92.7 FM’ Reggaeton Format In NYC.
Univision Radio today launched “La Kalle 105.9/92.7 FM,” a new youth-targeted Spanish-language radio station that will cater to New York Hispanics in the highly sought-after 18-34 demographic.
SBS’s Latino 96.3 Goes Live In LA, But A legal Battle Is Brewing.
Spanish Broadcasting System’s KXOL-FM in Los Angeles changed format to beginning targeting the young 18-24 year old Latinos. It was blogged last week on the net that SBS cannot change to a new format, since it violates the provision of usage of the Emmis Los Angeles radio station towers.
Trouble In SBS’s Mega-Land In NYC & A Far.
According to the New York Daily News, Luis Jimenez lead host of Spanish Broadcasting System’s WSKQ-FM (La Mega 97.9) “El Vacilón De La Mañana” morning show has not shown up for work in two days and has threatened to quit.
Insiders speculate a contractual problem surrounding the salaries and benefits for himself and show members, seeking to equate those paid to general market personalties with the same ratings position in the New York Market and broadcast over a network in multiple markets.
SBS Flips KXOL-FM To ‘Hey! Speak English, would ya!’ In LA.
Spanish Broadcasting System has flipped their KXOL-FM to Latino 96.3 in Los Angeles.
Latino 96.3 is now a Hispanic 12-17 year old urban/hip-hop/rap radio station competing against mainstream hip-hop/rap stations, moving away from its traditional core of older Hispanic consumers.
Rapid Growth In Cable, Satellite & Alternative Media.
Broadcasters need to stop trying to regulate other industries and instead promote free over-the-air (OTA) broadcasting to consumers if they want their industry to survive, advised Consumer Electronics Association (CEA) President and CEO Gary Shapiro.
Telemundo Closes In Las Vegas & Sanchez – VP GM.
Telemundo announced that it has completed its acquisition of the Las Vegas based KBLR from Summit Media Limited Partnership and will formally assume ownership of the full-power television station.
Schwarz Upped & Pineda Swaps @ Univision.
Univision Communications Inc. announced the appointment of Cristina Schwarz to Vice President, Government and Community Relations for Univision Communications. Ramon J. Pineda replaces Schwarz as Vice President and General Manager of Univision Television Group’s New York stations, which include WXTV-Channel 41 and WFUT-Channel 68, effective immediately.
