Media

Two young and talented Latino actresses lead the cast of the highly anticipated Warner Bros. Pictures new film, The Sisterhood of the Traveling Pants, the Honduran-American America Ferrera and the Argentinean-American Alexis Bledel. And, to top it off, the veteran actress Rachel Ticotin (Man on Fire, Total Recall), a Bronx native of Puerto Rican descent, completes the Latino presence in this film, playing America Ferrera´s mother. A top billing Latino cast for a film that breaks through common stereotypes in Hollywood films – which usually has Latinos as illegal immigrants or marginal types in society – presenting these Latinas as true members of American society, without having to renounce their roots and cultural heritage.

This week’s most-played radio commercials in America’s top markets.

Univision Radio today launched “La Kalle 105.9/92.7 FM,” a new youth-targeted Spanish-language radio station that will cater to New York Hispanics in the highly sought-after 18-34 demographic.

Spanish Broadcasting System’s KXOL-FM in Los Angeles changed format to beginning targeting the young 18-24 year old Latinos. It was blogged last week on the net that SBS cannot change to a new format, since it violates the provision of usage of the Emmis Los Angeles radio station towers.

According to the New York Daily News, Luis Jimenez lead host of Spanish Broadcasting System’s WSKQ-FM (La Mega 97.9) “El Vacilón De La Mañana” morning show has not shown up for work in two days and has threatened to quit.

Insiders speculate a contractual problem surrounding the salaries and benefits for himself and show members, seeking to equate those paid to general market personalties with the same ratings position in the New York Market and broadcast over a network in multiple markets.

Spanish Broadcasting System has flipped their KXOL-FM to Latino 96.3 in Los Angeles.

Latino 96.3 is now a Hispanic 12-17 year old urban/hip-hop/rap radio station competing against mainstream hip-hop/rap stations, moving away from its traditional core of older Hispanic consumers.

Broadcasters need to stop trying to regulate other industries and instead promote free over-the-air (OTA) broadcasting to consumers if they want their industry to survive, advised Consumer Electronics Association (CEA) President and CEO Gary Shapiro.

Telemundo announced that it has completed its acquisition of the Las Vegas based KBLR from Summit Media Limited Partnership and will formally assume ownership of the full-power television station.