Media

TV Azteca announced that its fully-owned subsidiary for the US Hispanic market, Azteca America, has reached official national network status with a Nielsen coverage of around 70%.

Recent pay TV carriage agreements with Comcast, Cox, Time Warner, Echostar and DirecTV in several different markets have strengthened Azteca America’s affiliate distribution, which now stands at 39 markets, 30 of them with pay TV coverage: cable or direct broadcast satellite. The 39 market figure is due to the recent addition of a McGraw Hill station in Colorado Springs. These markets are home to 77% of the total US Hispanic population.

Forty-seven percent of consumers say that they would listen to a radio station “a lot more” if that station had noticeably fewer commercial breaks, while 44 percent say that they would listen “a lot more” if that station had shorter commercial breaks. These findings are from Spot Load Study 2005: Managing Radio Commercials for Advertisers and Listeners a new study of consumer attitudes toward radio commercials conducted by Arbitron Inc. and Edison Media Research.

Top radio commercials that ran May 2- May 8, 2005.

Despite Strong Audience Momentum, Spanish-Language TV giant Univision turned in relatively modest first quarter results, raising questions about whether it can convert its formidable share of TV viewing into a corresponding advertising market share.

The Latin Recording Academy and Spanish-language television network Univision announced a new, multiyear partnership, which commences with the production and airing of the 6th Annual Latin GRAMMY Awards on Nov. 3, 2005 .