Buoyed up by significant gains in distribution, viewership and advertising sales over the past year, Fox Sports en Español, the largest and by far the most watched Spanish-language sports network in the U.S., today unveiled its 2005-2006 programming line-up to hundreds of advertisers at New York’s Rainbow Room. Offering more than 1,500 hours of live sports programming a year, the leading all-sports network now reaches 3.2 million Hispanic cable and satellite households and is the second most widely distributed Spanish-language cable network in the country.
Media
Sí TV Releases Ratings Data @ 2005/2006 Upfront.
Sí TV executives released ratings information at their upfront presentation today in New York City reporting that the network scored an impressive 2.1 rating with Hispanics 18-24 and a 1.7 rating among Hispanics 18-34 during primetime
Azteca America Celebrates 3rd Upfront Presentation In New York City.
TV Azteca announced that its fully-owned subsidiary for the US Hispanic market, Azteca America, has reached official national network status with a Nielsen coverage of around 70%.
Recent pay TV carriage agreements with Comcast, Cox, Time Warner, Echostar and DirecTV in several different markets have strengthened Azteca America’s affiliate distribution, which now stands at 39 markets, 30 of them with pay TV coverage: cable or direct broadcast satellite. The 39 market figure is due to the recent addition of a McGraw Hill station in Colorado Springs. These markets are home to 77% of the total US Hispanic population.
Spot Load Study 2005: Managing Radio Commercial Inventories For Advertisers & Listeners.
Forty-seven percent of consumers say that they would listen to a radio station “a lot more” if that station had noticeably fewer commercial breaks, while 44 percent say that they would listen “a lot more” if that station had shorter commercial breaks. These findings are from Spot Load Study 2005: Managing Radio Commercials for Advertisers and Listeners a new study of consumer attitudes toward radio commercials conducted by Arbitron Inc. and Edison Media Research.
Univision Will Have To Wait-And-See.
Despite Strong Audience Momentum, Spanish-Language TV giant Univision turned in relatively modest first quarter results, raising questions about whether it can convert its formidable share of TV viewing into a corresponding advertising market share.
