If you think that you may be overlooking the potential of direct marketing to the Hispanic market, you may be right.
The direct marketing industry generates more than 3 trillion in revenues, and that doesn’t include the online and interactive area. And yes, the Hispanic potion of this revenue is increasing.
Liberman Broadcasting owners and operators of KRCA-TV Channel 62 in Los Angeles began a billboard campaign using the slogan Los Angeles, Mexico. By crossing out the CA in red and rewriting “Mexico”, they are promoting the relationship between Hispanics in Los Angeles and Mexico.
Top radio commercials that ran April 25 – May 1, 2005.
XM Satellite Radio announced that it will be the exclusive satellite radio broadcaster for the FIFA World Cup Germany 2006 Soccer tournament.
People en Español’s top-selling franchise issue, the “50 Most Beautiful,” hits newsstands revealing the hottest Hispanic entertainers of 2005.
Editorial Televisa announced the re-launch of Prevention en Español, a magazine that will address preventive care and health issues to guide Hispanics in the US and Latin America towards a healthier lifestyle.
