Media

The number of Spanish-language radio stations in the country are at an all-time high, according to Hispanic Radio Today: How America Listens to Radio 2005 Edition by Arbitron Inc.

The study shows that while the number of Hispanics living in the U.S. is rapidly growing, now representing 14 percent of the population, accordingly so is the number of Spanish-language radio stations, which is at 678 – the highest to date. Among these stations, the most popular radio formats among Hispanics are Mexican Regional (17.9 percent), followed by Spanish Contemporary (11.3 percent) and Spanish Tropical (7.9 percent).

If you think that you may be overlooking the potential of direct marketing to the Hispanic market, you may be right.

The direct marketing industry generates more than 3 trillion in revenues, and that doesn’t include the online and interactive area. And yes, the Hispanic potion of this revenue is increasing.

Liberman Broadcasting owners and operators of KRCA-TV Channel 62 in Los Angeles began a billboard campaign using the slogan Los Angeles, Mexico. By crossing out the CA in red and rewriting “Mexico”, they are promoting the relationship between Hispanics in Los Angeles and Mexico.

Top radio commercials that ran April 25 – May 1, 2005.