Media

Satellite Radio will reach more than 20.1 million U.S. households by 2010–up from a reported 4.5 million subscribers at the end of 2004, according to a Forrester Research report released this week. The report, which examines the emergent digital audio space, found that satellite radio subscriptions grew 150 percent in the United States from 2003 to 2004.

Top radio commercials that ran April 11 – April 17, 2005.

CityReach Latino launches a non-traditional outdoor/out-of-home (OOH) media network to target the fastest growing ethnic segment with its fleet of dynamic Rolling Smart Boards. CityReach Latino combines the power of street-level marketing into high-density ethnic zip codes with the footprint of a national reach.

Underscoring the immense popularity of soccer among U.S. Hispanics, the Copa Libertadores continues to deliver big ratings for Fox Sports en Espanol. With an average household coverage area rating of 6.0, three of the network’s exclusive telecasts of the Copa Libertadores in first quarter 2005, not only ranked among the top-ten Spanish-language cable programs overall, but also reigned supreme among all Spanish-language sports network programming, according to Nielsen Media Research.

A new study conducted among 18 – 49 year olds by Nielsen Media Research reveals high viewership rates for MásMúsica TeVe Network. Over half (54%) of all respondents said they viewed MásMúsica® TeVe Network during the past week. Among 18 – 34 year olds, almost six in ten (59%) said they watched MásMúsica TeVe during the past week.

Sí TV has announced the addition of nine new original shows to its programming lineup ranging from “reali-mentaries” to sketch comedy. The addition of these new shows raises the total amount of original programs offered by the year-old network from ten to nineteen.