Media

SCBA Challenges NY Times Radio Article.

To the Editorial Board of the NY Times:

When did it become permissible to do reporting without doing accurate field work? To cite an urban myth and pass it off as fact? Yet another reporter from yet another “prestige” publication has leapt onto the “bash radio” bandwagon wielding impressions rather than facts. They are entitled to their opinions — if they would just call them that: personal opinions.

WFAN-AM Launches ‘The Latin Beat’ In NYC.

WFAN announced that beginning on Saturday, April 9 (time to vary), Roberto Clemente Jr. will join the WFAN on air staff as host of a new weekly show, ‘The Latin Beat’. Joining Clemente Jr. will be co-host Tanyette Colon. The pair will talk Mets and Yankees baseball, while also taking a look at how baseball impacts the Latin community in the Metropolitan New York area.

It’s a Women’s Web .

Is the Internet reaching a tipping point?

“In its early days, the Internet was a man’s world. People wondered if women were ever going to be ‘techie’ enough to come online.

DMA Multichannel Marketing Survey.

The DMA has partnered with DoubleClick and launched a new survey initiative to create benchmarks for leveraging multichannel marketing opportunities.

Arbitron RADAR Showcases A National Profile Of Black & Hispanic Listeners.

Arbitron Inc. is releasing a national profile of black and Hispanic radio listeners in order to showcase an enhanced capability of the company’s RADAR® national radio network ratings service.

For Better TV Data, Add to Nielsen … Don’t Try to Replace Them.

Our industry-wide discomfort with the short-comings of the Nielsen ratings has made us angry, but attempting to replace Nielsen won’t solve the TV measurement problem.

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