Paragon Media Strategies recently surveyed 401 respondents ages 15 to 64 (43% male / 57% female) to determine listeners’ tolerance of commercials and their impact on listening habits.
Media
Don’t Diffuse The Focus @ Burke’s Billing Builders.
I’m fortunate to be able to travel the country and work with hundreds of businesses each year. I learn so much from my travels that I’m able to help a lot of people make good decisions when it comes to advertising, marketing, and running their company. It’s truly a Masters in Business earned on the street.
More Cities Using Digital Technology To Advance Constituent Services.
Cities are increasing their use of web-based and internet services to enhance citizen involvement and increase response times for a variety of constituent services, according to a new survey released today by the National League of Cities (NLC) and the Center for Digital Government.
Media Monitors AirCheck Radio Spots.
Top radio commercials that ran February 28 – March 6, 2005.
Cable To Give Agencies The Data They Demand.
A year after he jilted American Association of Advertising Agencies 2004 conference attendees, Comcast CEO Brian Roberts offered attendees at this year’s conference what he described as a “make-good.” As it turns out, he also handed out a bonus unit, announcing a major step toward giving Madison Avenue some important new cable subscriber data it has been chafing at the bit for–uniform, timely data on video-on-demand (VOD) usage.
