Clear Channel Outdoor is expanding its focus on serving the fast-growing U.S. Hispanic and African American population. Clear Channel Outdoor launched a Multicultural Sales and Marketing Initiative, leveraging the company’s presence in the nation’s largest Hispanic and African American markets.
Media
Commercial Loads: If a Commercial Falls in the Forest, Will Anybody (Not) Hear It?
Paragon Media Strategies recently surveyed 401 respondents ages 15 to 64 (43% male / 57% female) to determine listeners’ tolerance of commercials and their impact on listening habits.
Don’t Diffuse The Focus @ Burke’s Billing Builders.
I’m fortunate to be able to travel the country and work with hundreds of businesses each year. I learn so much from my travels that I’m able to help a lot of people make good decisions when it comes to advertising, marketing, and running their company. It’s truly a Masters in Business earned on the street.
More Cities Using Digital Technology To Advance Constituent Services.
Cities are increasing their use of web-based and internet services to enhance citizen involvement and increase response times for a variety of constituent services, according to a new survey released today by the National League of Cities (NLC) and the Center for Digital Government.
