If you sell media, then you’re probably selling to car dealers. In broadcast stations, local dealers account for more advertising money than any other category – usually by a lot. I’ve seen TV stations where the automotive category (manufacturer, regional, and local advertising) accounts for over 30% of the station’s total ad revenue.
Media
Hispanic Online Portals Unite To Promote Their Industry & Impact On Consumers.
For the first time ever, the world’s largest online Hispanic media companies, including AOL Latino, MSN Latino, Terra Networks, Univision.com, Yahoo! en Espanol, and others, have united to launch a marketing campaign targeted at industry leaders in the Hispanic advertising community. The objective of this campaign is to raise awareness of Interactive as a vital medium for reaching this dominant, mainstream audience. The companies, all members of the Interactive Advertising Bureau’s (IAB) Hispanic Committee, have selected Tapestry, Starcom IP, and Lapiz, all part of the Publicis Groupe, as Agency of Record.
Papi, Me, and Cesar Chavez.
Papi, Me, and Cesar Chavez chronicles, from the perspective of a child, the historic march from the fields of Delano to the California state capitol in Sacramento led by United Farm Workers Union Leader, Cesar Chavez.
Cingular Wireless Now Has 50 M Customers.
Marking a major milestone, Cingular Wireless announced at CTIA Wireless 2005 that it now has 50 million customers.
‘El Poder de Saber’ Education, Family Values & Preventing Domestic Violence.
Telemundo announced the launch of its El Poder de Saber (The More You Know) 2005 campaign. El Poder de Saber is a PSA initiative designed to raise awareness and educate Hispanics about important social issues, created for Spanish-language viewers last year as a sister campaign to NBC’s Emmy and Peabody Award winning campaign The More You Know.
