Paragon Media Strategies recently surveyed 401 respondents ages 15 to 64 (43% male / 57% female) to determine listeners’ tolerance of commercials and their impact on listening habits.
Media
Don’t Diffuse The Focus @ Burke’s Billing Builders.
I’m fortunate to be able to travel the country and work with hundreds of businesses each year. I learn so much from my travels that I’m able to help a lot of people make good decisions when it comes to advertising, marketing, and running their company. It’s truly a Masters in Business earned on the street.
More Cities Using Digital Technology To Advance Constituent Services.
Cities are increasing their use of web-based and internet services to enhance citizen involvement and increase response times for a variety of constituent services, according to a new survey released today by the National League of Cities (NLC) and the Center for Digital Government.
Media Monitors AirCheck Radio Spots.
Top radio commercials that ran February 28 – March 6, 2005.
Cable To Give Agencies The Data They Demand.
A year after he jilted American Association of Advertising Agencies 2004 conference attendees, Comcast CEO Brian Roberts offered attendees at this year’s conference what he described as a “make-good.” As it turns out, he also handed out a bonus unit, announcing a major step toward giving Madison Avenue some important new cable subscriber data it has been chafing at the bit for–uniform, timely data on video-on-demand (VOD) usage.
Universal Music Launches Record Label Dedicated To Reggaeton.
In a move which underscores its commitment to expanding the marketplace for new genres of music, particularly in the Latin music area, Universal Music Group (UMG) announced the formation of Machete Music, the first full service, start-up label from a major record company dedicated to the burgeoning Latin urban music market with a specialty in hip hop, rap, dance hall and the hottest new movement, Reggaeton.
