Customer Focus 2005: Nonprofit Direct Marketing study, which reveals that nonprofit direct mail readership has increased from 53 percent in 2003 to 59 percent in 2005.
Media
Insurance Direct Mail Readers Interested In Mortgage & Life Insurance.
Customer Focus 2005 Insurance Direct Marketing study, which reveals that 20 percent of total adults expressed interest in purchasing mortgage insurance, and 18 percent would consider purchasing high face life insurance.
Finacial Direct Mail Readers Interested In Credit Card Offers.
Customer Focus 2005 Financial Direct Marketing study, which reveals that 22 percent of credit card holding adults expressed interest in cards that offer points for merchandise or airline tickets, and 21 percent believe that receiving money back on purchases is a more appealing offer.
Automobile Direct Mail Varies by Gender.
Customer Focus 2005 Automotive Direct Marketing study, which reveals that 73 percent of adults who plan to purchase a new vehicle responded to automotive direct mail they received.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran February 14 – 20, 2005.
Falcón – Executive Vice President & Operating Manager @ Univision Network.
Univision Communications Inc. announced that Alina Falcón has been promoted to Executive Vice President and Operating Manager of the Univision Network, effective immediately. Ms. Falcón will be responsible for overseeing all operations, including programming, promotions, talent relations, technical operations and news for the Univision Network. She will be based in Miami and will report to Ray Rodriguez, President and Chief Operating Officer, Univision Communications Inc. Ms. Falcón was previously the Executive Vice President and Operating Manager of the TeleFutura Network.
