If you’re in the business of selling, then you’re in the business of overcoming objections. In media selling, we hear objections daily from prospects and clients. If you’re in management, you also have to handle objections from your staff. (I think more selling goes on in building than outside the building. Try rolling out a new compensation plan and tell me you’re not in high sales mode.) If you’re selling Hispanic media, you’re probably going to hear more objections than your general market counterparts. I’m sure this is not new news to you.
Media
Media Monitors AirCheck Radio Spots
Top radio commercials that ran February 7 – 13, 2005.
Televisa Challenges Univision.
Televisa has informed Univision Communications that talent under contract with the Mexican conglomerate will not be appearing on Univision Communications network,stations or events. This includes the much anticipated Premio lo Nuestro event next week.
The response is due to Televisa’s potential disagreement with the promotion of Ray Rodriguez to the new post of President & COO of Univision Communications.
FSI Coupons Move Past 250B In 2004.
America’s love affair with the coupon continued in 2004, as 251 billion coupons were distributed within newspaper Free Standing Inserts (FSIs). According to the annual Marx FSI Trend Report, this represented a 7.7 percent increase in comparison to 2003. Over 850 FSI coupons were issued for every U.S. citizen with potential per-person savings of nearly $1,000.
25th Annual Tejano Music Awards.
Texas Talent Musicians Association (TTMA) founders and producers of the annual Tejano Music Awards, formally unveiled details for the upcoming and exciting Silver Anniversary 25th Awards show and schedule of events.
Rodriguez Named President & COO @ Univision Communications Inc.
Univision Communications Inc. announced the promotion of Ray Rodriguez to President and Chief Operating Officer of the Company, effective immediately. He will continue reporting to A. Jerrold Perenchio, Chairman and Chief Executive Officer of the Company. All of Univision’s businesses will now report to Mr. Rodriguez.
The Motorcycle Diaries On DVD.
The Motorcycle Diaries has been hailed as “the best picture of the year” by Leonard Maltin of “Entertainment Tonight.”
The Little Blue Box @ Burke’s Business Builders.
Have you ever given much thought to buying a gift at Tiffany’s? I’m sure some of you have only seen the store from afar, while others may have ventured in and even bought something. What is it about the little blue box the gift comes in that’s so magical? I think it’s a couple of things actually. First, the receiver of the gift knows that it’s something special because they only sell “special” things at Tiffany’s. And the giver of the gift knows that he/she will get the appropriate adoration that goes with giving something of such stature.
