A groundbreaking study involving U.S. consumers has shown that advertising presented via online streaming video is equally effective as television advertising at generating brand interest, conveying a distinctive and memorable message, and influencing viewers. The study was conducted on behalf of Pfizer Consumer Healthcare, the world’s second-largest consumer healthcare company, and MSN Video by Millward Brown.
Media
Mexican Communications Market Sets the Standard in Latin America .
The Mexican communications market is the most influential market in Latin America. The latest report from Pyramid Research, “Communications Markets in Mexico,” forecasts a 6% annual growth for fixed, mobile, pay TV and Internet service revenues in Mexico with the trend continuing through 2009.
