A groundbreaking study involving U.S. consumers has shown that advertising presented via online streaming video is equally effective as television advertising at generating brand interest, conveying a distinctive and memorable message, and influencing viewers. The study was conducted on behalf of Pfizer Consumer Healthcare, the world’s second-largest consumer healthcare company, and MSN Video by Millward Brown.
Media
Mexican Communications Market Sets the Standard in Latin America .
The Mexican communications market is the most influential market in Latin America. The latest report from Pyramid Research, “Communications Markets in Mexico,” forecasts a 6% annual growth for fixed, mobile, pay TV and Internet service revenues in Mexico with the trend continuing through 2009.
African American Newspaper Report.
Newspaper representation firm Ethnic Print Media Group and market research firm International Demographics, Inc., publishers of The Media Audit released results of the first annual African American Newspaper Report, in time for 2005 national advertising budget season.
