Comcast is enhancing its services to incorporate new and improved Hispanic programming. Comcast now offers more Hispanic viewing choices than ever before with the launch of ON DEMAND en español, a new video-on-demand service with more than 100 hours of programming customers can choose from any time, 24 hours a day, seven days a week.
Media
AARP Segunfa Juventud Magazine Expands To Bi-monthly.
AARP Segunda Juventud, a bilingual magazine for the 50+ Hispanic audience, will expand from quarterly to bimonthly publication with its February/March 2005 issue.
ImpreMedia Acquires La Raza Spanish Language Weekly.
ImpreMedia, LLC announced the acquisition of PrensAmerica Holdings Corporation, publisher of La Raza in Chicago.
DMA Directo: Hispanic Marketing’s 2004-2005 Award.
The Directo Days 4th Annual Hispanic Direct Marketing Professional of the Year Award will be awarded to an individual, elected by his or her peers, who has made a significant contribution to direct marketing by targeting the Hispanic segment successfully.
