Media

ImpreMedia Acquires La Raza Spanish Language Weekly.

ImpreMedia, LLC announced the acquisition of PrensAmerica Holdings Corporation, publisher of La Raza in Chicago.

DMA Directo: Hispanic Marketing’s 2004-2005 Award.

The Directo Days 4th Annual Hispanic Direct Marketing Professional of the Year Award will be awarded to an individual, elected by his or her peers, who has made a significant contribution to direct marketing by targeting the Hispanic segment successfully.

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