Fútbol de Primera and KLYY-FM 97.5 “La Cumbia Caliente,” owned and operated by Entravision Communications Corporation, announced a two-year broadcasting agreement whereby KLYY-FM in Los Angeles will be the official radio station of the Mexican National Team.
Media
Viacom & SBS Announce Strategic Alliance.
Viacom and Spanish Broadcasting System, Inc. announced that they are joining forces to more effectively target Hispanic consumers through a multimedia platform that would include radio, television and outdoor throughout the United States. The announcement was made by Leslie Moonves, Co-President and Co-Chief Operating Officer of Viacom and Raúl Alarcón, Chairman and CEO of Spanish Broadcasting System (SBS).
