The Promotion Marketing Association (PMA) Coupon Council announced 2003 coupon distribution and usage data in advance of September, the seventh annual National Coupon Month.
Media
¡Viva Tu Cine!
A new Latin American film series kicks off in Los Angeles this month in an effort to provide greater access for the Latino community to first-run films from Mexico and Latin America. Thirty years ago first-run Mexican cinema played to packed theatre houses across the country; however, today only three or four films per year make it across the border. Beginning September 24, ¡Viva Tu Cine! will bring Spanish-language movies all year round to theaters across Los Angeles County.
Showtime Premieres LALIFF’s Outstanding Short Films On October 6, 2004.
In its continuing effort to promote and encourage independent filmmakers in the Latino community, Showtime Networks, in partnership with the Los Angeles Latino International Film Festival (LALIFF), will air the winners of the LALIFF’s “BEST SHORT” category.
Clear Channel To Launch Hispanic Stations Across The USA.
Clear Channel Radio has announced plans to launch a multi-market initiative converting several of their non-performing English stations into Hispanic targeted formats.
NY Daily News Launches Hora Hispana Newspaper.
The New York Daily News will launch a new, weekly Spanish-language newspaper that will be distributed free to 200,000 Hispanic households in Manhattan, the Bronx, Brooklyn and Queens. Hora Hispana will be delivered door-to-door each Thursday and Friday and will feature news and information directed specifically to New York City’s Latino communities.
Tribune Probe Reveals New Newspaper Circulation Discrepancies
The Tribune Co. announced on Friday that its initial assessments of circulation discrepancies at both Newsday and Hoy were incomplete. Further investigations of each paper’s circulation have uncovered new sources of discrepancy, meaning that these papers’ circulations during the period in question are actually lower than originally reported.
Hispanic TV Networks Faulted With High Levels of Sexual Content.
The Parents Television Council released the results of its latest study which focused on Spanish-language television networks. The findings revealed that popular Spanish-language television shows airing on both Telemundo and Univision from 8-11 p.m. contain high levels of sexual content.
